活动策划微证书

Why Consider an 活动策划微证书?

Event planning is a job that many employees are tasked with, although they do not have experience or education in this field. Individuals identified by their employer as possessing potential for advancement into an event planning leadership role, could leverage this credential as a way for professional development. 除了 to traditional Event Planning roles such as Wedding Planning, 特别活动协调, 事件营销管理, this role has most recently extended to agriculture. 随着“农业旅游”的发展, many farms now use Event Planners to imagine new activities designed to draw customers to their businesses and promote their retail products. Micro-breweries and small manufacturers use events as a way to attract new customers to their business and bring back past guests to experience their business in a new way.

Event planning is also an area in which an individual can step out of the “employee” role and create their own business. The exciting news is that this industry is projected to grow by 8% over the next 3 years. Salary range for an Event Planner in the Western 纽约 region is $40-50,000/year.

Who Should Consider an 活动策划微证书?

This micro-credential provides foundational training for a broad range of individuals such as persons tasked with planning events for their employers who do not currently have this skill set or experience in the area. Those who have an interest in planning events as a hobby or side business would also have interest in this credential. 除了, individuals identified by their employer as possessing potential for advancement into an event planning leadership role, could leverage this credential as a way to gain professional development and build their skills.

This micro-credential will provide value to anyone wanting to start a career in event planning, 推进他们的事业, or change careers and enter the event planning field.

学习 & 技能发展

The 活动策划微证书 is comprised of three courses and explores the following opportunities either in a classroom setting, 通过在线或HyFlex学习:

• Understand factors that contribute to event feasibility, revenue maximization and continue sustainability.
• Learn how to leverage events as a marketing tool for business.
• Learn the legal compliance requirement and risks related to event management.
• Develop a comprehensive event budget and crowd management plan.
• Effectively planning and executing a broad variety of events while incorporating exceptional customer service.
• Identifying and anticipating trends in meeting and event planning.
• Developing effective strategies in negotiating meeting contracts.
• Use technology to develop and build customer relationships.
• Understand global business etiquette practices.

海湾合作委员会的竞争优势

• Principles of Event Management (THM118) – covers all aspects of event management, from feasibility studies and operational planning to the importance of excellent customer service. Student learn to evaluate marketing strategies designed to minimize company risk while maximizing audience satisfaction.
• 会议 & Convention Planning (THM201) – does a deep dive into the development of marketing plans for specific properties. This work includes the creation of detailed plans for room setups, 餐饮功能, 视听设备, 以及其他相关方面.
• Customer Service Management (BUS108) – examines best practices utilized by leaders in the field of service. Students learn proven techniques designed to help them differentiate their business from the competition; knowing how to use creativity to develop new products and services. 这有助于培养客户服务技能, incorporating technology in the anticipation and management of customer needs to improve revenue and retain customers.

关注雇主:

Students apply these skills to REAL JOBS in REAL TIME!

GCC活动策划项目的每个学生, identifies and researches one real related challenge facing their current employer and develops a viable solution with an implementation plan!

Turn Your Micro-Credential Into An Associate Degree

Students can also apply ALL of these micro-credential credits to a Tourism, Hospitality and Event Planning Associate in Applied Science degree (or others) right here at GCC!